A news alert is a short announcement about a present or upcoming event that aims to grab the attention of journalists and media professionals. It can be in the form of a press release or a media advisory (like the one above about the Lights On Afterschool event) and should clearly communicate the five Ws: who, what, when, where, and why. It also needs to provide further context that explores the broader implications of the story.
News alerts are a great way to monitor mentions of your business in the media. It’s important to set up alerts for your brand, competitors, industry keywords, and more so you can stay on top of any positive or negative coverage that may arise. You can set up notifications in your Google account, which will send you an email whenever the search terms appear online. There are 8 types of Google alerts you can create:
Breaking news alerts are a great way to notify audiences of major headlines and events. However, it’s important to remember that breaking news is no longer the only thing competing for audience attention. Publishers are now fighting to gain readership against social media and other platforms where people share news articles throughout the day.
Aside from focusing on the importance of the news and its implications, it’s crucial to write a well-written news alert that is free of grammatical errors and jargon. This will ensure a professional, trustworthy impression for journalists and other media professionals receiving the news alert.
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